{"id":2368,"date":"2018-10-10T09:07:53","date_gmt":"2018-10-10T08:07:53","guid":{"rendered":"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/?p=2368"},"modified":"2019-07-19T15:14:29","modified_gmt":"2019-07-19T14:14:29","slug":"technological-innovation-vehicle-sales","status":"publish","type":"post","link":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/blog\/technological-innovation-vehicle-sales\/","title":{"rendered":"Technological Innovation to Encourage Vehicle Sales Success"},"content":{"rendered":"<p>Car buying has changed alongside new technological innovation. Recent research revealed 70% of customers spend more time online than offline when researching their car purchase, using services such as official vehicle websites, online forums and social media. Nearly 95% of customers interested in purchasing a vehicle attend their first dealer visit already feeling highly informed from digital services. With this in mind, it&#8217;s vital that motor traders take advantage of digital marketing.<\/p>\n<p>Consider these best practices to ensure vehicle sales success whilst utilising technological innovation:<\/p>\n<ul>\n<li><strong>Use Social Networking Sites-\u00a0<\/strong>Use your social media pages to engage with customers by responding to their comments or feedback and establishing your brand with creative, unique posts.<\/li>\n<li><strong>Don&#8217;t Ignore Email-\u00a0<\/strong>Ignoring emails can turn\u00a0away customers who feel they are being disregarded. In fact, a recent survey from CarGurus found that a quarter of consumers contact a dealer first via email, but half of those consumers experience poor response rates.<\/li>\n<li><strong>Invest In Digital Services-<\/strong>\u00a0Don&#8217;t navigate digital marketing alone. Be sure to hire experienced, knowledgeable experts to get results.<\/li>\n<\/ul>\n<h3><em>MotorTradeProtect<\/em><\/h3>\n<p>Interested in finding out more information about keeping your organisation safe, then check out another of our blog posts for more information on\u00a0<a href=\"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/2018\/08\/22\/motor-trade-noise-control\/\"><strong>managing\u00a0<\/strong><strong>noise<\/strong><\/a>\u00a0within in your motor trade business.<\/p>\n<p>For more tips and tricks on all things Motor Trade follow us on <a href=\"https:\/\/www.facebook.com\/MotorTradeProtect\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/MotorTradeProt?lang=en-gb\"><strong>Twitter<\/strong><\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/motortradeprotect\/\"><strong>LinkedIn<\/strong><\/a>. Or for any enquires regarding a current or future insurance policy visit our <a href=\"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/\"><strong>website<\/strong><\/a> or give us a call on 0800 877 8277<\/p>\n<table style=\"height: 53px;\" width=\"135\">\n<tbody>\n<tr>\n<td style=\"width: 37px;\"><a href=\"https:\/\/www.facebook.com\/MotorTradeProtect\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2324\" src=\"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-content\/uploads\/sites\/8\/2018\/09\/facebook.png\" alt=\"Facebook logo\" width=\"120\" height=\"120\" \/><\/a><\/td>\n<td style=\"width: 38px;\"><a href=\"https:\/\/twitter.com\/MotorTradeProt?lang=en-gb\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2326\" src=\"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-content\/uploads\/sites\/8\/2018\/09\/twitter.png\" alt=\"Twitter logo\" width=\"120\" height=\"120\" \/><\/a><\/td>\n<td style=\"width: 38px;\"><a href=\"https:\/\/www.linkedin.com\/company\/motortradeprotect\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2325\" src=\"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-content\/uploads\/sites\/8\/2018\/09\/LinkedIn.png\" alt=\"LinkedIn logo\" width=\"120\" height=\"108\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Car buying has changed alongside new technological innovation. Recent research revealed 70% of customers spend more time online than offline when researching their car purchase, using services such as official vehicle websites, online forums and social media. Nearly 95% of customers interested in purchasing a vehicle attend their first dealer visit already feeling highly informed [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,11],"tags":[32,80,44,81],"acf":[],"_links":{"self":[{"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/posts\/2368"}],"collection":[{"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/comments?post=2368"}],"version-history":[{"count":9,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/posts\/2368\/revisions"}],"predecessor-version":[{"id":2638,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/posts\/2368\/revisions\/2638"}],"wp:attachment":[{"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/media?parent=2368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/categories?post=2368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/motortradeprotect\/wp-json\/wp\/v2\/tags?post=2368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}