{"id":2904,"date":"2019-02-18T15:34:06","date_gmt":"2019-02-18T15:34:06","guid":{"rendered":"https:\/\/www.networkportfolio.co.uk\/ncinsurance.co.uk\/?p=2904"},"modified":"2019-02-18T15:34:06","modified_gmt":"2019-02-18T15:34:06","slug":"fake-reviews","status":"publish","type":"post","link":"https:\/\/networkportfolio.co.uk\/ncinsurance.co.uk\/blog\/fake-reviews\/","title":{"rendered":"5 star fraud- The worry with fake reviews"},"content":{"rendered":"

What with instant online access, our decisions are increasingly becoming swayed by reviews. From which restaurants we eat in, to the hotels we stay in, which products we choose to buy and who we choose to buy them from. Whilst it can be very helpful to get a third-party perspective, can you be sure that these reviews are genuine? In a time where fake reviews are being openly sold on the internet, it can sometimes be difficult to decipher which reviews are real and which have been bought by the supplier.<\/span><\/p>\n

How it works
\n<\/strong>In the past, companies have garnered five-star reviews in exchange for free goods. These are called \u2018incentivised reviews\u2019. Third-party sellers tried to stop this by introducing a number of preventative measures, but this only served to drive the business underground.<\/span><\/p>\n

Online forums and Facebook groups were created where companies requested that customers give them a positive review in exchange for a full refund of their product, a loophole which ensured there was a record of the item being purchased by the reviewer.<\/span><\/p>\n

The scale of the problem
\n<\/strong>A recent\u00a0Which?<\/em>\u00a0investigation revealed that at least 30,000 customer reviews have been removed from a popular online retail seller over the past two years, and it is expected that the total number of fake reviews out there is significantly higher.<\/span><\/p>\n

Main offenders
\n<\/strong>From the categories looked at, the top offenders were cameras, headsets, headphones and earphones, smartwatches and portable speakers. A whopping 11% of the reviews for on-dash cameras were removed, whilst 10% were removed for action cameras and headsets. Whilst the focus was on technology in this study, fake reviews can be found across all retail sectors so it pays to be vigilant if you are relying on these to decipher whether you\u2019re buying a quality product.<\/span><\/p>\n

How to spot fake reviews?<\/strong><\/span><\/h1>\n

We look at some of the ways you can spot a fake review from the real deal:\u00a0<\/strong><\/span><\/p>\n